Why You Should Be Using Digital Marketing

Digital Marketing has turned the world of Sales and Marketing upside down.  Marketing, using digital tools on the Internet (e.g. websites, email, blogging, social media), is a more effective way to acquire new customers than traditional sales and marketing methods (e.g. newspaper advertising, radio, direct mail, etc.)

Digital Marketing costs less than traditional advertising

The average cost to generate a sales lead is 60% lower using online marketing than traditional marketing methods. (Hubspot: http://bit.ly/zbG8F2).  Whatever traditional marketing tools you are currently using, there is a probably a cheaper (and more effective) way to do it online.  Internet Marketing provides the highest ROI (return on your “marketing” investment) when compared to ALL other marketing mediums.

Digital Marketing is more effective than traditional marketing

The Internet has empowered your prospects and customers as never before.  Most now begin any purchase process by first doing research on the Internet.  If your products or service cannot be found on the Internet, your prospects and customers will likely be buying from your competitors instead of you.

Digital Marketing also empowers you!   Using digital marketing tools, you can engage more intimately with your prospects and customers thereby increasing the chances of a sale and customer loyalty.  Traditional marketing tools are largely mass broadcast, one-way forms of communication that don’t allow customers to easily communicate with you to express their preferences.  Internet marketing tools such as your website, email, and social media allow you to engage with very intimate,  one-to-one, two-way communications.  Engagement is what your customers expect to receive when interacting with a business or brand.

Digital Marketing levels the playing field

Digital Marketing tools give small businesses access, for the first time, to sales and marketing resources, business processes, customer intelligence, and markets previously available only to large companies.  A small home-based company with a well-designed online store can now compete successfully for customers with Fortune 500 companies.  This same online store can easily sell beyond the physical confirms of a brick-and-mortar storefront including internationally.

The obvious takeaway:

If you are serious about growing your revenues, you should be using Digital Marketing.


Digital Marketing Toolbox


The Marketing Toolbox
The Marketing Toolbox

Welcome to Our Blog – The Digital Marketing Toolbox!

The Internet has enabled an explosion of exciting digital marketing tools that enable business owners to reach prospects and customers in new, very cost effective, and very measured ways.   The sheer number of tools, combined with the frequent improvements to each tool, creates a daunting challenge for any CMO or business owner.  The number of tools may only be eclipsed by the number of consultants and guru’s hawking them.

The joy and goal of this blog will be to explore, share and discuss digital marketing tools with other entrepreneurs and small business owners.  The goal is to help you research, select and implement a set of digital marketing tools that will help you reach your goals for generating leads, gaining new customers and growing your revenues.

It will be a slow and considered development based on industry best-practices, what we have experienced in our own business, and in our work helping other small businesses. We will be quick to point you to great articles, resources and respected experts.

In the end, your success with digital marketing will depend on you and your skill level.  You are probably tempted and confused by the daily barrage of success stories by gurus of this tool or that.  While their claims may be true, even the most tried and proven tool may not work for you at a given time.  You must be informed, methodical and quick to move on when a particular tool does work for you.  There are too many alternatives.

In the interest of fair disclosure, NextStep Partners L.L.C., is a Constant Contact Solutions Provider.  We sell and promote their email marketing platform. If you buy their email platform through us, we are compensated by Constant Contact.  In turn, we provide you with a high level of support in your email marketing efforts.  We are also Certified Salesforce CRM Admin, SalesCloud, and  Email Marketing Specialists.  We are not compensated by Salesforce.  You can hire us to help you get started and/or fro ongoing support.

We have chosen an email marketing platform to build our consulting practice around because it is the one marketing tool that nearly every business can and should be use in their marketing mix.  It has the highest ROI of any digital marketing tool.  Of the many Email Marketing Service Providers, we find Constant Contact to be just right. It is simple to use but has the core features you need at a great price.

In our opinion, Salesforce is the Blackbelt of Customer Relationship Management (CRM) systems.  CRM is the operating system of your marketing efforts. It allows you to fully leverage customer data to compete with sophisticated competitors.  Not every company will operate with a CRM in the beginning, but it is a natural evolutionary step as your business grows in complexity.

Thank you for reading this first blog post.  We hope you come back again and that find our posts helpful in growing your business.